Courtney F. Guertin
Courtney F. Guertin is a strategic marketing and communications consultant with more than 20 years of leadership experience advising clients nationwide and across diverse industries. As the marketing consultant for Pannone Lopes Devereaux & O’Gara LLC, she leverages her creative writing, design, digital and communications skills to develop strategies that build brand awareness, generating new revenue streams and guide all results-driven marketing and communications efforts.
Prior to starting her own consultancy firm, CGMC LLC, in 2017, Courtney was the Marketing & Communications Director for LIN Media (NYSE:LIN) and Media General (NYSE:MEG), two of the largest local television and digital media companies in the U.S. She held that role for over a decade until the company’s $5.4 billion merger with Nexstar Media Group. During her tenure, she was a key member of the executive team responsible for all corporate communications, investor relations and advising 72 TV stations on public relations, community relations, digital marketing, social media and crisis communications.
After earning her B.S. in Marketing and M.B.A from Bryant University, Courtney launched her career at a prominent advertising agency that services a number of national brands and Fortune 500 clients. She then accepted a position for a nonprofit maritime museum, where she honed her skills in developing creative marketing strategies on a budget. She is passionate about her philanthropic work and devotes much of her spare time to helping abandoned, abused and neglected dogs as a Board Member of Almost Home Rescue RI.
As the past President of the American Marketing Association, RI Chapter, and Public Relations Society of America, Southeastern New England Chapter, Courtney is widely recognized as a thought leader and trusted authority for matters pertaining to marketing and communications.
Areas of expertise include:
- Strategic Planning and Implementation
- Internal and External Communications
- Public and Media Relations
- Graphic and Web Design
- Traditional and Digital Advertising
- Social Media
- Content Marketing
- Crisis Communications
- Community Relations
- Charitable Giving Strategies
- Integrated Marketing and Business Development Plans
- Presentations and Speech Writing
- Events and Promotions
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